With over 25 million vacuum cleaners being sold since 1955 when the company built the first household vacuum with a patented Cyclone system, Dirt Devil is the name for household vacuum cleaners and floor care.

The company was originally called "Royal Manufacturing" and was founded in 1905 in Cleveland, Ohio, USA. Their primarily niche was vacuum cleaners with metal cases until the early 1980s when they began selling the mass-market "Dirt Devil" line with plastic cases. Originally, the product's packaging was named "Royal Dirt Devil", but over the years "Royal" appeared in smaller and smaller models until it vanished entirely from the package. Today the brand is Dirt DevilĀ®.

Under the rather anonymous corporate legal name "TTI Floor Care North America", the company decided to continue to manufacture the "Royal" line, although it is much more expensive but of a higher quality. TTI stands for Techtronic Industries, a Hong Kong-based firm and the makers of Hoover, Vax, and other vacuum cleaners.

Dirtdevil Vacuum Cleaners

Dirt Devil Featherlite Cyclonic Bagless Canister Vacuum, SD40100


The Dirt Devil Featherlite Cyclonic Bagless Canister Vacuum, model SD40100, incorporates an advanced cyclonic performance system in a very handy compact cleaner. With its lightweight design and bare floor nozzle with retractable brushes, it delivers perfect cleansing of even the dirtiest hard floors. Also, easy to clean up because of the Bottom Empty Dirt Cup and you can throw the dirt straight in the trash but you should be careful to empty it directly into the trash just to avoid the dust falling in other places. Other specifications include the following:

  • Lightweight Design and compact sized, with handle to facilitate carrying around with no problems.
  • Automatic Cord Rewind for cord rewinding with ease with a simple step-on button.
  • Cyclonic filtration system for added quality of dirt dividing.
  • HEPA filters helps protect against almost 100% of the dust and allergens found in your home.
  • Thanks to its compact design it can easily be stored even in tight spaces
  • Warranty - 1 year limited.
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Dirt Devil SD40055B Cyclonic Canister


The Dirt Devil SD40055B Dash Multi Power Carpet and Hard Floor Cyclonic Canister is a vacuum cleaner which will make your life easier when you're cleaning your house.Due to his Cyclonic Filtration you will be able to clean effortless any mess with powerfull suction.It is a lightweight vac and feature a two-in-one tool crack or crevice. Also, easy to clean up because of the Bottom Empty Dirt Cup and you can throw the dirt straight in the trash. Other specifications include the following:

  • Stores easily - compact design helps storage in tight spaces.
  • Advanced Cyclonic Technology - cyclonic action for added level of dirt separation.
  • Bottom Empty Dirt Cup - easily empty dirt directly into the trash.
  • Washable HEPA Filter - rinse filter to prolong the life of your filter.
  • Automatic Cord Rewind - easily step on button to quickly snap back cord for fast convenient storage.
  • Limited 2 years warranty